Fredrik Holmvik - Rendered on: 20/01/2019 04:25:58

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Job Role

Head of ICA Media


ICA Gruppe


Fredrik is a senior executive with a strong retail background from Unilever, Accenture and ICA, Sweden's largest Food retail chain.
Today he is the Head of ICA Media.
Fredrik has managed ICAs In Store media channel from launch 2009 to date. The responsibility covers all areas as concept, design, content generation as ad sales/financing.
ICA Medias role at ICA is to deliver ICA supplier (A-Brands) collaboration within ICAs own, bought or earned media. The target is to deliver ICA store sales and consumer loyalty in combination with relevant financing of ICA media investments.
Fredrik is also heading up ICA Marketing Business Development projects as “ICA Next Generation Marketing” in 2013 and “ICA Omnichannel definition” in 2016 that has been designed to ensure that ICAs outstanding Swedish marketing presence into the future (2020) within a rapidly changing digital development.
Origin: 100% swede.... 2 years at Walls Ice Cream Sri Lanka (99-00)
Hobbies: Family, traveling, exercise, golf