julia roberts

PAI Group - Rendered on: 20/01/2019 04:39:23

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Contact Details:

PAI Group
3/4 Heol Rhosyn
Dafen Park
SA14 8QG
Tel. 01554 740500
Fax 01554 740501



Company Profile:

The UK's most experienced retail display technology integrator.

Bringing together experience of transformational change, creative design, stakeholder engagement, workflow review, web and multichannel, and retail operations; our specialist team offers a unique full lifecycle service, from discovery through to ongoing delivery and support of in-store screens, interactive digital displays and 'retail theatre'.

Clients include: Accessorize, Balenciaga, DFS, Hamleys, Hard Rock, HSBC, Monsoon, Nickelodeon, Orange, Reiss, Sports Direct and many more.

Company Website:


Product Categories:

Digital Signage/Touchscreens | Kiosks | Plasma Screens | RFID | AV Integrator | Solutions Provider | Video Walls | Kiosks | LED Signage | Maintenance | Media Players | Networks and connectivity | Projectors | Proximity Sensors


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PAI Group Focus On: Digital Display Technology For Retail
DFS Case Study
Nickelodeon Case Study
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Press Releases:

Mar 20, 2017

DFS uses digital signage to maximise store space

View the whole press release

DFS has rolled out digital signage to its portfolio of 110 stores in the UK to improve conversion.

The combination of digital signage and accompanying tablets for store staff allows the retailer to maximise store space. Customers interested in sofa colour, which may not be on display in store, can be presented with a life-size image to help them make their decision.

Prior to installing the screens, DFS staff would show their extended range on tablet devices, but it was difficult to show the scale of the product. Now DFS employees can find the sofa on their tablet devices and "flick" the image onto the nearest digital screen.

Russell Harte, group technical director at DFS, said: "A customer holding a fabric book with an image of a sofa on the screen bought a sofa without ever sitting on it – this creates legends and myths within our organisation.

The digital signage technology – designed by Videro and integrated by PAI and Salmon – was first trialed at a small-format store in Stratford and then rolled out to the entire store estate. "It was faster than we wanted, but it just had such an impact on sales – on customers who were trying to make a decision between colours – it extended the range and was so easy to use."

Speaking at the Salmon 2020 conference in London, he explained DFS staff have sometimes struggled with online sales, seeing eCommerce as a competitor, due to their commission-based earnings structure. Now DFS has given its store staff the correct online tools which now improves conversion.

See Harte's presentation 'How DFS used Digital Signage to Maximise Store Space' at the RDSE Conference - in association with INTEL. The talk will take place at 15.30pm - 16.00pm on Monday 8th May.

Mar 16, 2017

PAI delivers ground-breaking digital fascia for Monsoon’s Westfield, White City flagship

View the whole press release

PAI has completed one of its most visually stunning retail projects to date for UK-based fashion retailer Monsoon.

As one of the UK’s most experienced AV integrators, PAI was invited to apply its 30+ years of capability, industry knowledge and expertise to provide a cutting edge digital display scheme for a new flagship store at Westfield, White City in the heart of London – Monsoon’s first implementation of digital displays.

Appointed after successfully completing a number of earlier projects for sister brand Accessorize, PAI were given another challenging brief. The client was keen to include strategic digital elements, but in particular it was pivotal that the store boasted an extraordinary digital façade.

Previously occupied by another retailer, the vacated unit featured a large, five metres wide by five metres tall cube shaped structure, that had been clad with a reflective finish. Monsoon’s design team aspired to transform this into a high impact, engaging, branded display, featuring digital content on three sides. Design intent for the project was that this would become an iconic digital feature of sheer scale.

PAI suggested and specified RGB LED tiles ahead of projection, due to the inherent ambient light levels in the shopping centre, as well as the associated running and maintenance costs of high brightness projectors. The chosen products are also front installed and maintained – a key factor in PAI’s specification.

The design process involved the creation and submittal of detailed drawings, product dimensions and weights, as PAI worked closely with the client’s own in house team. A small-scale mock up demonstration was also implemented for Monsoon’s senior stakeholders. Proactive project coordination was essential so that PAI could advise how best to make minor alterations to the existing structure to affix the LED tiles.

A further critical requirement was that Monsoon’s signage company needed to be able to install a standard illuminated store front sign to the front face of the ‘cube’. As this could not be fitted directly to the tiles behind, PAI suggested, then subsequently liaised with the signage contractor to design a bespoke fixing solution to sit behind, and pass between the LED tiles. The minimal gap is masked with a chrome infill, which is all but invisible to passers-by.

Monsoon’s design team also identified key areas for digital content to be displayed across the store’s interior. PAI worked closely with designers Blas to integrate correctly sized products into the key areas identified, ensuring that all digital screens were integrated seamlessly. Working in collaboration with construction contractors, 29 internal displays were installed across the two floors well ahead of store completion, in some case working to tolerances of just 1mm in terms of fit.

The installation of the LED tiles proved somewhat more challenging. Given the lead time on manufacture, shipping and delivery, just three days were available to install 120 units with local media players, working alongside other contractors. Undaunted by this complexity and tight timescale, PAI’s installation team worked consistently over this period. Thus, as the store hoarding came down on the night before the official opening, the completed LED tile façade was visible for all to see, ready for a successful launch the following morning.



Note to editors – for more information and high resolution images please contact:
Steve Smith, Marketing & PR
The PAI Group of Companies
E: steve.smith@paigroup.com | T: +44 (0)1554 740500 | W: www.paigroup.com

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